Facebook vs. TikTok | Elon Musk emails Tesla's board

But to get people to ditch WhatsApp and switch to Messenger, it will never be sufficient to be 10% better than them or add fun gimmicks on any existing attribute or feature. We will have to offer some new fundamental use case that becomes important to people’s daily lives.

Head of Facebook App: "Building the Discovery Engine" April 27, 2022

On the “pro” side of the argument: Facebook’s data shows that short entertaining videos are drinking photos’ milkshake, and if Instagram wants to survive they need to jump off their burning platform. On the “con” side: the entire internet seems to be united against Instagram’s new product strategy, and it’s possible that this change could ruin what... See more