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Extreme questions to trigger new, better ideas
“What if [you] just can’t come up with 10 ideas? Here’s the magic trick: If you can’t come up with 10 ideas, come up with 20 ideas…. You are putting too much pressure on yourself. Perfectionism is the ENEMY of the idea muscle … it’s your brain trying to protect you from harm, from coming up with an idea that is embarrassing and stupid and could cau
... See moreFerriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
Rule of thumb: You always need a list of your 3 big questions.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Ask tough questions. Am I wrong? Has someone else thought of this? Where can I take this idea? What do I need to find out to take it further? Was this an easy, emotional way out of something uncertain? Can I tilt this information in another direction and find a deeper truth, one that is bigger and more exciting?
Debra Kaye • Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
/// 100 QUESTIONS /// to gain clarity via Alex Morris:
Why are we doing this?
Ask that of yourself and the team with regularity.
What’s the simplest explanation?
What reaction should all the creative achieve?
What’s your most controversial opinion?
What little frictions exist that might bleed out the work if allowed to compo