“Extreme” questions for brainstorming

• If all our customers vanished, and we had to earn our growth and brand from scratch, what would we do?

• If our biggest competitor copied every single feature we have, how would we still win?

• If you were forced to increase your prices by 10x, what would you have to do to justify it?

https://longform.asmartbear.com/ex

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/// 100 QUESTIONS /// to gain clarity via Alex Morris:

1. Why are we doing this? 

   1. Ask that of yourself and the team with regularity.

2. What’s the simplest  explanation? 

3. What reaction should all the creative achieve? 

4. What’s your most controversial opinion? 

5. What little frictions exist that might bleed out the work if allowed to compo

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