Exposure, popularity and stars. Is college softball on the brink of a breakthrough?

Betches is exploring a variety of strategies to grow, from sports and events to a splashy podcast deal with the TikTok news star V Spehar of Under the Desk News. It’s in talks for a partnership with the comedian Ilana Glazer (a gushy fan who described Betches as “if ‘Broad City’” — her cult hit TV show — “were a media company”).

It’s 10am and Morgan is fresh-as-a-daisy: she’s worked out, got her go-to oat milk vanilla latte to hand and has picked up a copy of the New York Times from the newsstand down the street. How come? Because she’s on its cover. ‘The Most Famous Women in Men’s Tennis’ it reads. ‘It’s so surreal, I still haven’t processed it yet,’