Experimentation Works: The Surprising Power of Business Experiments

a Paul Graham, http://paulgraham.com/ds.html

Google is doing on a rough order of ten thousand experiments a year.” Some of these experiments are highly visible—occasionally involving rolling out a whole new product line. But most are barely noticeable: moving the placement of a logo by a few pixels, or slightly permuting the background color on an advertisement, and then seeing what effect th

making controlled experiments easy to run also accelerates innovation by decreasing the cost of trying new ideas,

A business area with servant leadership, empowerment, a generative cultural norm, and recognition for learning will be much more open to experimentation. This environment is willing to fail fast and often in order to succeed sooner. A more revolutionary approach may be both feasible and optimal, while still inviting change and starting small. The g