Experimentation Works: The Surprising Power of Business Experiments
Based on experiments at Microsoft, 1/3 of ideas created a statistically significant positive change, 1/3 produced no statistically significant difference, and 1/3 created a statistically significant negative change.12 All of the ideas tested were thought to be good ones — but neither intuition nor expert opinion are good gauges of the value our ide
... See moreJez Humble, Joanne Molesky, • Lean Enterprise: How High Performance Organizations Innovate at Scale
Experimentation is the principle that ties all the others together. Not only does it make you try new things and think hard about how to solve specific learning challenges, it also encourages you to be ruthless in discarding methods that don’t work.
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