Experimentation Works: The Surprising Power of Business Experiments

Implement an Experimentation and Testing Program Experimenting and testing is the biggest no brainer, and it kills most stupid ideas. It is the best way to take yourself out of the game. Saying no to an executive

Based on experiments at Microsoft, 1/3 of ideas created a statistically significant positive change, 1/3 produced no statistically significant difference, and 1/3 created a statistically significant negative change.12 All of the ideas tested were thought to be good ones — but neither intuition nor expert opinion are good gauges of the value our ide