Saved by Brian Sholis
✨ Expansive Brands • garden3d research
Empowered by more dynamic cost structures, these brands focus on specific product categories, often control manufacturing from start to finish, create unbelievable customer experiences, and invite consumers to participate in shaping the business.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
The next generation of brands will still start with the story, but the other moats (logistics, distribution, sponsorships, etc) wither from there. We’ll see the next generation of “DTC” (direct to consumer) brands migrate to traditional retail channels, join large cross-brand data co-ops, shift marketing dollars to community management, and generat... See more
The New Mechanics Of Brands, Channel Shifts, & Unexpected Digital Opportunities
They (Nordstrom) have remained true to their original proposition of exceptional service, combined with a great product, merchandising, and design. They have also been unafraid to make bold experiments, such as with Nordstrom Local, a concept that fits beautifully into the new world of unified commerce, at the crossroads of online and offline.
Sanford Stein • Retailing 2020 – 2030: taking a long view
Brands playing the long game go to great lengths to become vertically integrated. That is, they own and control their production and supply chains. This requires plenty of upfront capital, to be sure, but the move plumps up a company’s margins and allows for quick product development and iteration.