The virtual-world experience is an interaction point, but it’s tightly integrated to real life. That’s what we’re going to see more with this metaverse generation, if we want to call it that. They are growing up with those experiences. They are the ones who’ll create whatever comes after traditional social media, not the brands.

Virtual Platforms are defined as “The development and operation of immersive digital and often three-dimensional simulations, environments, and worlds wherein users and businesses can explore, create, socialize, and participate in a wide variety of experiences (e.g. race a car, paint a painting, attend a class, listen to music), and engage in econo... See more