Evolving User + Business Behaviors and the Metaverse — MatthewBall.co

Virtual Platforms are defined as “The development and operation of immersive digital and often three-dimensional simulations, environments, and worlds wherein users and businesses can explore, create, socialize, and participate in a wide variety of experiences (e.g. race a car, paint a painting, attend a class, listen to music), and engage in econo... See more

In a world where many consumer platforms are distributing content primarily through online channels, creators and communities hold tremendous power in distribution through social platforms. They are our curators* in an increasingly noisy online experience. At the same time, consumer preferences are shifting to online experiences that are more immer... See more

We are just beginning. Though projects like Decentraland have achieved lofty valuations, it feels as if we are in the very opening stages of a long-term shift toward more expressive digital experiences. Creating a world with deep, enduring appeal will take time.