Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER: (One Man's Journey to Hell's Kitchen and Back)
Jeffrey W. Sassamazon.com
Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER: (One Man's Journey to Hell's Kitchen and Back)
- The content was distinctive. Great marketing begins with great content. These pieces were unique and conversational. In all three cases, nothing had ever been written like these posts. I took personal risks with this content, too—taking a stand, trying a new format, providing intense personal disclosure.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
KEY TAKEAWAYS Your customers are the most important people in your business. Keeping them happy—serving them, creating world-class experiences, overdelivering on what you promise, and always innovating for their benefit—is your primary role. Customer service and fulfilment are critical marketing functions. It’s the “marketing after the marketing” t
... See moreBrian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
Do Things that Don't Scale
paulgraham.com
I even pretend that my client’s business isn’t a business at all. Instead, I pretend it’s a book.
Whether you realize it or not, your business is indeed a lot like a book.
Like a book, it has a main idea. It’s “about” something. That main idea may be sharp and distinct, or it may be broad and commoditized. It may be easy for people to talk about, or... See more
Whether you realize it or not, your business is indeed a lot like a book.
Like a book, it has a main idea. It’s “about” something. That main idea may be sharp and distinct, or it may be broad and commoditized. It may be easy for people to talk about, or... See more