Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER: (One Man's Journey to Hell's Kitchen and Back)

Understanding how to delegate is perhaps the most valuable thing an entrepreneur can learn. Doing everything yourself does not scale. Being able to delegate well is akin to being able to lead well, and frankly, to being able to get shit done. And effective delegation is not easy. When it comes to managing a team, there is no such thing as “set it a

The Lesson: Be real. Be authentic. Take your business seriously, but don’t take yourself too seriously. Be self-aware about your business, and its role in your industry and the world. Some folks are out there saving lives and curing cancer. Most of us are not, so be true to the true value of your products and services. That’s not to diminish them,

Greetings from Tromaville!

Lesson learned: Find out the hidden talents of your teammates, and explore how they can use their passions to further your cause. Just as we were able to leverage Rick Washburn, the actor, to maximize his contribution as more than just the weapons guy, what are the talents of your team that can be utilized? Do you have budding photographers and vid

Exercise: What are your basics, your “bear” necessities? What are the three things you should be doing every day to ensure that you are keeping your business or marketing on track? What are your equivalents of the camera, film, and actors?

The lesson here, of course, and one I have used again and again since is to share your ideas. Don’t be afraid to give someone a good idea or help them without expecting

And a strong brand has to be rooted in something accessible. Something consumers can relate to either by association or by aspiration. Something that makes them feel that by supporting the brand, they are part of a community or tribe of like-minded consumers and fans. This is as true for toothpaste as it is for a cookie or, in this book’s case, a l

For every movie in the Troma library, having a great key art image that became the basis of the poster, and then the smaller sell sheets, was essential. As essential as having a good trailer.

will, and that’s a solid lesson for any business.