Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER: (One Man's Journey to Hell's Kitchen and Back)

Do you have a true plan B for your business? When making a movie, learning to be prepared and expect the unexpected is essential (which actually makes the unexpected the expected).

The discipline and planning of preproduction is something that every product launch could benefit from. Few businesses understand their processes as well as a film production, where literally every page of the script (think product roadmap) is broken down into manageable (well, hopefully manageable) chunks, to be executed according to a strict sche

there’s no better way to quickly bond a group of disparate people than to have

will, and that’s a solid lesson for any business.

Movies function day to day, and that fosters a discipline that would be beneficial to apply to any business. Every day on set must contribute to the end-goal of a finished film. Is every day at your office contributing to your end-goal? It’s hard, and something I try to remind myself of, not always successfully.

Troma has achieved remarkable brand affinity over forty years and around the globe by creating an inclusive universe—Tromaville, where everyone is part of the “Troma Team.” This concept is hammered into every Troma employee and everyone who watches a Troma movie. From the opening logo to every Troma film, the message is clear. This is “a Troma Team

Greetings from Tromaville!

The lesson here, of course, and one I have used again and again since is to share your ideas. Don’t be afraid to give someone a good idea or help them without expecting

Here’s an exercise: Go forty-eight hours deliberately using “we” instead of “I,” and see what happens. How does it make you feel? How do your coworkers and others treat you when you credit “we” for everything?