but whether parasocial content is desirable or not, it points to a growing crisis on the internet: So much of what we encounter online just doesn’t matter , and even worse, offers no mechanism for us to start caring about it. The average human living today sees more things they don’t care about in one week than a medieval peasant did in their entir... See more

ours is an era of decline that has turned from the outward to the inward obsession with identity and “authenticity,” both personal and tribal, fueled by digital connectivity. Paradoxically, social media in this sense is anti-social, leading to the disintegration of community through a kind of connected isolation.