Even this generation’s superstars rethink old norms. The 19-year-old TikTok star Josh Richards had flirted with being a brand ambassador for Red Bull. When I asked him why he passed, he looked at me quizzically—why, he wondered, should he be the vessel for someone else’s wealth creation? That’s the playbook for celebrities of yesteryear. Instead, R... See more

Outside of crypto there are other experiments that have been run. Like Mike Merrill, this guy who literally securitized himself so shareholders can vote on life decisions that he makes. Also Spencer Dinwiddie (a star player on the Brooklyn Nets), who is issuing a bond based on his future NBA earnings and sponsorships, kind of similar to [David] Bow... See more

Much like Tik Tok, it captured the attention of the next wave of consumers. Gen-Z doesn't have much buying power today, they push the boundaries of how humans interact with computers, and their data requires more careful handling… but Gen-Z is maturing fast, how they communicate and spend their time could make the next trillion dollar company.