Saved by Tom White
Every company is a media company
Today, the writers who succeed, and who actually make money, are more than just writers. They are brands. They are solo-run companies. They are the publisher, the creative director, the distributor, and the writer, all wrapped up into one—and they embrace the additional responsibility, because it means they have more monetary ownership and creative
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
That meant there were three strategies available to media companies looking to survive on the Internet. First, cater to Google. This meant a heavy emphasis on both speed and SEO, and an investment in anticipating and creating content to answer consumer questions. Or you could cater to Facebook, which meant a heavy emphasis on click-bait and human i... See more