Evergreen Assets: The "Do The Work Once, Reap the Rewards Again and Again (and Again!)" Content Marketing Ecosystem

to author and entrepreneur Seth Godin, back catalog books are responsible for 90% of the publishing industry’s profits while requiring only 2% of its marketing budget.[5] As such, it’s worth intentionally designing your book to get there. Beyond creating something DEEP

The bigger you build your library of content, especially when your content is more timeless than timely, the more you can continue to engage your audience well into the future. There’s nothing wrong with sharing an article you wrote three years ago—especially if it’s a great article.