Evergreen Assets: The "Do The Work Once, Reap the Rewards Again and Again (and Again!)" Content Marketing Ecosystem
John Lamertonamazon.com
Evergreen Assets: The "Do The Work Once, Reap the Rewards Again and Again (and Again!)" Content Marketing Ecosystem
In this way, they are timeless, dependable resources and unsung moneymakers, paying like annuities to their owners. Like gold or land, they increase in value over time because they are always of value to someone, somewhere. In other words, they are not simply perennial; they are perennial sellers.