Ethel Cain says we are in an irony epidemic – is she right?

“As we layer on these events, it becomes difficult for anything to break through. You’re trying to enter the information environment and the debate, and you find layer upon layer of abstraction over the initial point of conflict. You find yourself talking about what people are saying about the thing, instead of talking about the thing. We’re caking... See more

Obviously ideas have always gained and lost popularity throughout history. But I think it’s fair to say the conditions that disrupt the so-called arc of progress have intensified beyond comprehension. Mass media’s emphasis on images and appearances has shifted the political discourse to a facile imitation of its former self.

“Where we once justified our daily anxieties by doom scrolling through bad news, we now post memes that epitomise our sense of mass existentialism, taking part in a sort of performative negativity that, as a result, protects us against reality,” says Holly Friend, deputy foresight editor at futures consultancy, The Future Laboratory.