Estee Lauder, domain dependence, & moats
alexbrogan.beehiiv.com
Estee Lauder, domain dependence, & moats
I don’t believe I forwarded her any applications, because from what I remember we got, like, two. But I never forgot that email. Emily was so successful in her early years of entrepreneurship because she wasn’t afraid to ask —whether she was wrangling a celebrity for Into the Gloss’s most popular feature, Top Shelf, or convincing advertisers like L... See more
After the Gloss: What’s Next for Emily Weiss
In a Harvard Business Review article, Professor William K. Hall reported on a study of eight industries, from steel to beer. The most successful companies were those that best differentiated their product or service.
David Ogilvy • Ogilvy on Advertising
The company personifies this era.And this was more or less [Weiss’] first real job, opening Into the Gloss and starting in Glossier, and then it became this, literally, billion dollar company, which is remarkable.
After the Gloss: What’s Next for Emily Weiss
In addition to being out of touch with your target market, one of the challenges you face when you’re two seasoned vets with a combined $5 billion net worth is that at that point, you can’t start small. You can’t pick a clever wedge and patiently grow.