Saved by sari
What Is Esports? (And What It Means for Business)
As customer acquisition costs continue to rise for developers on mobile, console, and PC — browser games will have a breakout year in 2020. Several browser-first games will go viral and have real staying power.
Blake Robbins • Esports Predictions 2020
The media business has traditionally been built around content. There have been hints of culture driven commerce throughout the years in the NYT blue bag, the New Yorker tote bag, but most of these attempts teetered on the edge of membership and nowhere near the manufacturing of subcultures. We are seeing new media companies begin to work towards t... See more
Jarrod Dicker • Breaking the Fourth Wall: The Business of Media Subculture
Influencers on social channels like Twitch/Discord/Reddit are driving game discovery. By cultivating early adopter communities, developers will be able to self-publish instead of relying on conventional marketing tactics. The top two games of 2019 (Respawn’s Apex Legends and Riot’s Teamfight Tactics) were both marketed primarily via Twitch streamer... See more
Andrew Chen • State of Play: Six Trends Revolutionizing Games | Andreessen Horowitz
The Virtual Economy is an opportunity to short-circuit that system failure. It is an environment where entrepreneurs, prospectors and skilled agents can generate significant wealth very quickly without the need for startup capital. Esports players, streamers, skin designers, level boosters are just some examples of the creative new ways that people... See more