Esports and Twitch deepen ties to beauty

alibaba also worked to make live commerce a key highlight of singles' day. sellers were incentivized to participate: livestreaming merchants reaped traffic. alibaba also invested in a spate of promo events, like livestreaming the annual gala and eight-hour fashion show.

“It would be a mistake to think of this like a digital billboard in video games. The opportunity is to give brands a full presence within these new worlds, Louis Vuitton designed the championship trophy for League of Legends and Gucci created an entire in-game tennis tournament called the Gucci Open.

Live content is rapidly becoming the most entertaining form of content today, yet discovery is a major bottleneck for creators and consumers — it’s nearly impossible for consumers to find what they want to watch, when they want to watch it. Content is now spread across a myriad of different platforms — from Facebook Live, Instagram Live and YouTube... See more