Escape Competition Through Authenticity
The way to get out of the competition trap is to be authentic, to find the thing you know how to do better than anybody. You know how to do it better because you love it, and no one can compete with you.
Tim Ferriss • The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
The key is to figure out in which world or subculture your version of ‘it’ is valued, and ply your trade there. Find the place where who you are and how you communicate and comport yourself represents something approaching the ideal for that subculture. That’s the place where your own version of the It Factor will take you from competent to a heroi
... See moreMark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
How can you bring more of that thing you wouldn’t change into your work?