
Escape Competition Through Authenticity

Having the vision and motivation to go for a 1-of-1 purpose are the most important elements. But what if we want to thrive in the pursuit of our goal? What does that look like?
First, and one of the hardest parts: you must give up your desire for approval from others . When pursuing a 1-of-1 vision, you aren’t going to be the most popular or celebra... See more
First, and one of the hardest parts: you must give up your desire for approval from others . When pursuing a 1-of-1 vision, you aren’t going to be the most popular or celebra... See more
Yancey Strickler • When Your Purpose Is 1-of-1
But whether as an individual or as a brand, you can’t thrive if you spend the majority of your time competing with and comparing yourself to others. Differentiation happens when you authentically amplify the best of you—discovering how to be more of who you are, rather than finding ways to be a version of the competition.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
The key is to figure out in which world or subculture your version of ‘it’ is valued, and ply your trade there. Find the place where who you are and how you communicate and comport yourself represents something approaching the ideal for that subculture. That’s the place where your own version of the It Factor will take you from competent to a heroi
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