Escape Competition Through Authenticity

There’s no one in the world exactly like you. And when you find the market that wants what you are, your position is as solid as you could ever hope for. You have a natural monopoly in that market — one that exists just because of what you are and requires no artificial devices to limit competition. When you fight to compete with the crowd, competi

The only effective way to rule out competition is to find the market that wants your traits above all others. And you’ll find it and keep it by having the courage to stand up for what you are.