Enterprise Gateway Marketplaces Will Turn Large Organizations Inside-Out

- An integrated stack for Curator-owned retail

In the Web2 world, market infrastructure and market governance were bundled by platforms. Amazon, Ebay, Upwork, Uber, and other such marketplaces bundle both market infrastructure (in the case of Amazon, even physical infrastructure through FBA and Amazon Logistics) and market governance.

Market-making is certainly a characteristic of Aggregators; Google, for example, is a one-stop shop for users, advertisers, and content suppliers. What makes Aggregators unique, though, is their infinite scalability, driven by the effectively zero marginal and transactional costs necessary to serve one more user, advertiser, or supplier.

Here’s how all the pieces fit together. Curated isn’t a typical two-sided marketplace between customers and suppliers. Instead, it’s a three-sided marketplace with customers, suppliers and experts.