Saved by sari
Enablers vs. Growers
With this in mind, as with every platform, there exists a constant tension between value creation and value extraction. Substack is no exception to this. Virtually all the large platforms of today started off by initially focusing on value creation for their users and enabling them to succeed. Once users were successful and dependent on the platfor... See more
Patrick Mayr • User Owned Platforms
These platforms have great vested interest in helping their customers succeed, and they also have cash they can put to work.
Alex Danco • Pipe It! Platforms, Funding, and the Future
How Airtable discovered its early adopters is a great example of Product Led Sales
The challenge with Airtable is that it's incredibly versatile—you can use it for virtually anything. It's applicable in every department within an organization and even for personal projects. Essentially, you're building your own software, which can be tailored for an
1. Executive sponsors: senior people with decision-making ability.2. Legal, compliance, procurement, and security: gatekeepers. You need to earn their trust before an enterprise will onboard to your platform.3. Employee users: Your product has to be user-friendly and provide a lot of value to end-user employees, especially as SaaS adoption increasi... See more