Emotional Design: Why We Love (or Hate) Everyday Things
Developing a product that people enjoy using takes more than a top-down behavioral map, diagnosis, and intervention — it takes creativity, and it takes the team’s development and design expertise.
Stephen Wendel • Designing for Behavior Change: Applying Psychology and Behavioral Economics
We are surrounded by remarkable technological advancements, advanced tooling and infrastructure. However, without accounting for culture or desire, these tools fall flat, lacking the spark that transforms pure functionality into meaningful creations. Successful design goes beyond the superficiality of aesthetics and the pragmatism of functionality—... See more
Designing For Desire
Elan: What I think is so interesting is that it's not just the look and feel of the product. It's all about how it makes you feel and the story behind it. Would you agree?
Sari: 100%. The difference is in: ‘I'm using this to accomplish a task’ vs. ‘This is something that I love and I'm going to tell everyone I know about it.’
Sari: 100%. The difference is in: ‘I'm using this to accomplish a task’ vs. ‘This is something that I love and I'm going to tell everyone I know about it.’