Emotional Design: Why We Love (or Hate) Everyday Things
‘It clarifies the structure of the product. And more: the product speaks – in a sense. Optimally, the product is self-explanatory.’
Alice Rawsthorn • Hello World: Where Design Meets Life
Two of the most important characteristics of good design are discoverability and understanding.
Don Norman • The Design Of Everyday Things
Design (of both the product and its wrapping) is not about being artistic; it’s about creating something that communicates its value in a unified, aesthetically pleasing, captivating, and easy-to-understand way.
Debra Kaye • Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
An interesting observation that emerges is that the emotional and symbolic side of products does not result from recent market evolution toward “postmodern consumption.”32 Meanings have always ruled product success.