Emotion By Design: Creative Leadership Lessons from a Life at Nike
Even a project as open-ended as this one started the same way as all the others, with her goals: “I believe in starting each project with a stated goal. Sometimes the goal is nothing more than a personal mantra such as ‘keep it simple’ or ‘something perfect’ or ‘economy’ to remind me of what I was thinking at the beginning if and when I lose my way
... See moreTiago Forte • Building a Second Brain: A Proven Method to Organise Your Digital Life and Unlock Your Creative Potential
Designers work from what’s called a brief—a challenge presented to them by a client or collaborator with a more or less straightforward goal. It’s a description of what’s required at the end of the collaboration: a building, a playground, or a product, for example.
Sara Hendren • What Can a Body Do?: How We Meet the Built World
My goal is to share our approach with you—to explain the way we worked. To begin this discussion, I have identified seven elements essential to Apple’s software success: Inspiration: Thinking big ideas and imagining what might be possible Collaboration: Working together well with other people and seeking to combine your complementary strengths Craf
... See moreKen Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
We are surrounded by remarkable technological advancements, advanced tooling and infrastructure. However, without accounting for culture or desire, these tools fall flat, lacking the spark that transforms pure functionality into meaningful creations. Successful design goes beyond the superficiality of aesthetics and the pragmatism of functionality—... See more