
Emotion By Design: Creative Leadership Lessons from a Life at Nike

101 design rules
Musings, ramblings, and principles that I’ve shared with my team and randomly on Twitter. Reminding yourself of the principles that ground you is simply a good practice. Here are mine.
Design is hope made visible.
You can live your life as the result of history and what came before, or you can live your life as the cau
Design is hope made visible.
You can live your life as the result of history and what came before, or you can live your life as the cause of what’s to come. You choose.
When talent doesn’t hustle, hustle beats talent. But when talent hustles, watch out.
When you work only for money, without any love for what you do in and of itself, your work will lac... See more
Brian Collins • 101 Design Rules

That is: A person — often a founder, or someone similarly empowered — needs to have compelling ideas, establish a voice and perspective, and use it. Tools like brand books and style guides are important so agencies and partners know how to speak the same language. But the actual opinions and values can’t be algorithmically generated or offloaded to... See more