Eight marketing maxims

Seth Godin All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

This is Marketing: You Can’t Be Seen Until You Learn To See

Seth Godin • 9 highlights

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Cover of This is Marketing: You Can’t Be Seen Until You Learn To See

Seth Godin This Is Marketing: You Can't Be Seen Until You Learn to See

Robbie Kellman Baxter The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue