Eight marketing maxims

The marketing basics I believe will never let you down are: Having a great product. Treating your customers well and listening to what they say. (Happy customers are your best sales force.) Providing authentic and valuable education.

attracting and seducing consumers with a relevant, helpful, and unique point of view works better than shoving more messages into the already loud marketplace.

Success in business comes from helping people — bringing the most happiness to the most people. The best marketing is being considerate. The best sales approach is listening. Serve your clients’ needs, not your own. Business, when done right, is generous and focused on others. It draws you out of yourself, and puts you in service of humanity.

Marketing is more than campaigns—it’s about focusing on the market. This is always true, but especially in the Membership Economy, where retention matters more than acquisition.