Effortless
You’re the founder, CEO or an executive at a startup that needs prospects to quickly understand why your product is unique and important to shorten your sales cycles and grow revenue. You’re a marketer who wants to make it easier for your target customers to understand the strengths of your offerings so you can generate more leads. You’re a salespe
... See moreApril Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
How might we reduce friction in acquiring the product? What do people need to see or hear to become customers? How can we delight customers so much that they want to talk about the product with others?
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
The select few that break away do so by operating from day one with customer centricity, breeding intense loyalty that unlocks customer-aligned opportunities for scale and kicks off a flywheel of compounding advantage.
Brett Bivens • Internet Escape Velocity
The common theme was to figure out what people want and then find a way to give it to them.