Effortless
The select few that break away do so by operating from day one with customer centricity, breeding intense loyalty that unlocks customer-aligned opportunities for scale and kicks off a flywheel of compounding advantage.
Brett Bivens • Internet Escape Velocity
Successful innovators don’t just ask customers and clients to do something different; they ask them to become someone different. Facebook asks its users to become more open and sharing with their personal information, even if they might be less extroverted in real life. Amazon turned shoppers into information-rich consumers who could share r
... See moreMichael Schrage • Who Do You Want Your Customers to Become
Successful innovators don’t just ask customers and clients to do something different; they ask them to become someone different. Facebook asks its users to become more open and sharing with their personal information, even if they might be less extroverted in real life. Amazon turned shoppers into information-rich consumers who could share real-tim
... See moreMichael Schrage • Who Do You Want Your Customers to Become?
Who Describe your target audience or customer. Why does he want or need your product or service? How will he find you? How will you gain his trust, then loyalty? What reasons are you giving him to choose you? How does your…
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