effort

What I write is all mine, it’s a living thing, it’s an extension of me that wanders out into the world. It is desire turned inwards instead of outwards, focused instead of displaced. It’s a way to access self-knowledge and self-respect.

My friend back in the day claimed that he wanted to be a writer with all his heart, but it turns out he didn’t want to eat the shit sandwich that comes along with that pursuit. He loved writing, sure, but he didn’t love it enough to endure the ignominy of not getting the results he wanted, when he wanted them. He didn’t want to work so hard at anyt

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It’s generally much easier to be a creator today than ever.

But there’s one big reason I don’t envy the people getting started in their online-solopreneur-creating-things journey today:

Expectations.

I’ve been doing this for about a decade, and when I started, it was significantly harder to build an audience.

There were no highly optimized entertain... See more