Ecommerce Roundup: 2021

RelatedHighlights

You can use your data to power your customer acquisition, most notably with a data content loop. Data content loops can be simultaneously cheaper, more scalable and more defensible than most other go-to-market channels, as shown by Expedia, GlassDoor and Zillow.

Abraham Thomas • The Economics of Data Businesses

Using Amazon.com as an example, they tailor their website product recommendations and e-mails to their customers. These recommendations appear everywhere across

Ian Daniel • E-commerce Get It Right! Step by Step E-commerce Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips, Simplified for Your Startup & Small Business

targeted campaigns to the customers most likely to respond. You can fine-tune your e-mail offering and align it with your customers’ purchase history. The possibilities are virtually endless.

Calvin Jones • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1

By linking their customer account (if they have registered on your website) to other databases within your business, and ‘mining’ customer data from a variety of sources, you can get an increasingly granular view, and can target ever more relevant messages to particular segments of your e-mail lists.