You need two components to build a successful e-commerce business, the software that runs the online store and the marketing to get customers to come to the store. A large part of what makes marketplaces like Amazon so attractive to merchants is that it provides both components.

So far, curated consumer marketplaces are tied to a brand like Zippy Pantry, Bubble or Amazon. It's a huge engineering challenge to create a central ecommerce API similar to what Carted, Fast and a few others are building out. Additionally, there needs to be an easy solution to creating a self branded marketplace. So whilst a lot of people have wri... See more