Livestream sellers put forward their point of view and editorial eye on the products they select and evaluate. Facebook Shops and Tik Tok Shopping similarly give opportunity to sellers of all stripes to set up their shops.

“From the consumer side of things, the appetite for that live content increased right at the same time” as when retailers were attempting to find interactive methods to put products in front of consumers, said Matt Moorut, senior principal analyst at Gartner. “It sort of makes a perfect storm where, from both sides of the equation, there’s more of ... See more

In a time when shoppers are wary of being in physical shopping centers due to the pandemic, retailers, brands and social media apps have all jumped on the shoppable live content playing field in some way. In recent months, Nordstrom announced over 50 interactive livestream events, Facebook partnered with Anne Klein to debut its live in-app shopping... See more