Eat Your Greens
“Would you rather buyers loved your brand or merely tolerated it? Would your customers honestly care if you went out of business tomorrow? Would they fight for its survival? That’s the difference between brands that are shaped by ‘category fit’ and ones built on true fandom.”
From In the Future All the Worlds Most Iconic Brands Will be Built on Fand
... See moreBrands grow by having (many) more buyers who buy the brand (a little) more (as outlined in How Brands Grow, Sharp 2010).
Jenni Romaniuk • Better Brand Health eBook
It is important to keep that link fresh in the face of mental competition and memory decay. Remember, low…
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Jenni Romaniuk • Better Brand Health eBook
the unusual context of completing a survey and, of course, the priorities based on the Laws of Growth