Earl Lee, co-founder and CEO of HeadsUp, on the modern data stack value chain

With these massive amounts of highly semantically indexed data that’s indexed around people and places and all the things that matter to us and our lives, I believe there are going to be a ton of interesting apps that come out of that … the way our products and services are constituted, how we determine our strategy and maintain a competitive edge

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You should also try to add proprietary value of your own, lest either your suppliers or your customers encroach and disintermediate you. A sufficiently large transformation of your source data is tantamount to creating a new data product of your own.