conduct user testing on your ecommerce site to find problems with your interface you might not be aware of. Give people some tasks (e.g. find X, and buy it), and have them comment out loud while they’re browsing your site. You either watch over their shoulder or watch the screen recording of it.

Nathalie Nahai, The Web Psychologist

When you have an online business, you will have several key goal and driver metrics, typically measuring user engagement (e.g., active days, sessions-per-user, clicks- per-user) and monetary value (e.g., revenue-per-user). There is usually no simple single metric to optimize for.

Fully automated webinars, with online registration, instant, automated confirmations, time-triggered multimedia follow-up, the playing of the webinar, order-taking, credit card processing, direct funds deposit, multistep follow-up to the nonbuyers—this is all now a part of the ecommerce landscape, and