Saved by sari
Duolingo and Consumer Subscription Businesses
A textbook publishing company has decided to sell subscriptions to electronic versions of any of its books. How would you determine the price of this service?
Gayle Laakmann McDowell, Jackie Bavaro • Cracking the PM Interview: How to Land a Product Manager Job in Technology (Cracking the Interview & Career)
Duolingo, which was also driven almost exclusively by word of mouth, optimized for free user growth: “By offering all of its learning content for free, Duolingo built a massive user base through word of mouth and no paid marketing. This also helped us build a growth revenue loop: Building a free and fun product → more users → more subscribers → mor... See more
Lenny Rachitsky • How to win in consumer subscription
With prices like $5 / month or $8 / month for a commodity mobile platform, the concern is that pricing will soon shift to a “first year free” model or be entirely free, shifting the economic model to one that emphasizes broadcast advertising sales patterns. While this could bolster early acquisition, it degrades Hollywood’s trust in the platform. W... See more