Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
Dan Hockenmaierreview.firstround.com
Saved by Mila Superstar
Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
The first phase of work in scaling up your acquisition of customers should be devoted to achieving two additional types of fit: language/market fit, which is how well the way you describe the benefits of your product resonates with your target audience, and channel/product fit, which describes how effective the marketing channels are that you’ve se... See more
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
A start-up’s method of achieving its ambition needs to consider three vital components: 1. Who the target customers are, 2. Through what channels will the start-up target the customers, 3. In what timeframe will the start-up reach target customers.
Iman Olya • A Strategist’s Go-To-Market Strategy Guide — rational vc
...is what approach you use to *acquire customers at scale.*
Meaning, what's your *distribution* insight?
Not just your product insight.
Because if you build something good, often they will not simply come.
Julian Shapirox.comI’m talking about using in-product levers to grow, in place of or in conjunction with external marketing and sales channels. When people can try your product for free, they experience the value of your product before making the decision to pay. This turns more people into happy users, creating more opportunity for them to tell their friends, who in... See more