Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups

companies grow primarily through four possible Growth Engines:

1) Performance marketing: FB, AdWords, TV, etc.2) Virality: Word-of-mouth, referrals, inviting friends, etc.3) Content: SEO, shareable videos, or newsletters, etc.4) Sales: Outbound (and inbound) salespeople

Invest in product, and build something customers love,  Define your ideal buyer persona,  Come up with your acquisition strategy // build your flywheel,  Determine your payment model,  Drive towards efficiency

You can use your data to power your customer acquisition, most notably with a data content loop. Data content loops can be simultaneously cheaper, more scalable and more defensible than most other go-to-market channels, as shown by Expedia, GlassDoor and Zillow.

Growth for Web3 companiesHow does your Web3 product scale?You can break this problem statement down to four core questions that you need to answer so you can lay down the foundational pieces of our growth model:How do we acquire?Lattice Capital did a great breakdown of the current proven ways Web3 companies can start framing their acquisition strat... See more