Drinking from the Firehose | Alex Taussig, Lightspeed | Substack

In a multi-pronged competition with Amazon, Shopify has to shed its DNA as a technology company and become a consumer company. Impressively, Shopify did another shift well enough - from being a tech company to an infrastructure company. It's preparing for the next orbital shift - moving from being an infrastructure company to a consumer company.

On Listening to the Private Markets, Amazon Aggregators & More

While allowing advertising to dictate the buy box was immensely effective at increasing their take rate (anyone who believes this is actually advertising is confused — Amazon is just increasing their take rate and calling this dynamic advertising), this may end up being a very profitable short term decision that creates significant long term pain. ... See more

Shopifywins - there are now four paying customers instead of one, and we’re all spending money to grow the market. Shopify takes a subscription fee and a cut of revenue.