Saved by Keely Adler and
Drawing Wisdom From the ‘Weird’
#1: ON SURREALISM
Why does lunacy and irreverence feel so resonant right now? One of the principles of surrealism is an expression of the absurd in order to question power and I’ve similarly noticed Gen Z quietly raging against the madness of the world with content that is surreal, weird and oft-uncomfortable.
Why does lunacy and irreverence feel so resonant right now? One of the principles of surrealism is an expression of the absurd in order to question power and I’ve similarly noticed Gen Z quietly raging against the madness of the world with content that is surreal, weird and oft-uncomfortable.
Victoria Buchanan • Vol.17: Victoria Buchanan: Surrealism, World Saving Luxury + Fractional Work

Perhaps I could lean into my weirdness and curiosity, and earn a living from a small group of similarly curious weirdos. It felt like the permission slip I needed to give it a shot.
All That Remains
The new playbook for marketing:
- Stand out, embrace being "weird"
- Have an aesthetic. Own it
- Co-build with creators
- Co-build with community
- NFTs to supercharge the community
- Video is your friend
- IRL is your friend___LINEBREA... See more
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