Doughnut Economics: The must-read book that redefines economics for a world in crisis

‘mission zero’:

Roddick’s motivation? ‘I want to work for a company that contributes to and is part of the community,’ she later explained. ‘If I can’t do something for the public good, what the hell am I doing?’47 Such a values-driven mission is what the analyst Marjorie Kelly calls a company’s living purpose – turning on its head the neoliberal script that the b

Indeed the most profound act of corporate responsibility for any company today is to rewrite its corporate by-laws, or articles of association, in order to redefine itself with a living purpose, rooted in regenerative and distributive design, and then to live and work by it.

Because whether or not a regenerative enterprise can deliver on its living purpose depends in good part on how it is financed. And the challenge of figuring that out is, of course, another great redesign opportunity waiting for the twenty-first-century economist.

These principles give rise to a set of circular business models that work not despite being open source but because they are open source.’

That’s the essence of the fifth business response: be generous by creating an enterprise that is regenerative by design, giving back to the living systems of which we are a part. More than an action on a to-do checklist, it is a way of being in the world that embraces biosphere stewardship and recognises that we have a responsibility to leave the l

It’s an unsurprising question, indicative of the near ubiquitous business mindset that has arisen from the design of contemporary capitalism. And that design is the opposite of generous. It is focused instead on creating just one form of value – financial – for just one interest group: shareholders. While regenerative designers now ask themselves,

To discover the essence of generous design, she suggests that we take nature as our model, measure and mentor. With nature as model, we can study and mimic life’s cyclical processes of take and give, death and renewal, in which one creature’s waste becomes another’s food. As measure, nature sets the ecological standard by which to judge the sustain

mainstream economic theory is obsessed with the productivity of waged labour while skipping right over the unpaid work that makes it all possible,