Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

Unfortunately, the fundamentals are rarely as exciting, yet the fundamentals are what actually win matches. The same is true with your online sales funnels. The more you focus on the fundamentals and ignore the flash, the more money you’ll make.

What are the things you could create to include inside of your offer? The first step to creating your offer is to look at the product or service that you are currently selling and to try to figure out what the other things are that you could include in an offer that would help your dream customers get better results from what they are buying from y

In Expert Secrets, we spend a full chapter talking about how the best offers aren’t “improvement offers” (doing something better than what’s currently available) but instead “new opportunities” (offering something completely different).

all we are really doing is looking for congregations of people or heroes who have challenges, throwing out hooks to grab their attention, and then you as the Attractive Character become a guide who will lead them through your value ladder, helping them through challenges so they can achieve the results they desire.

One of my early mentors, Joe Vitale, once told me that “money follows speed,” and that rule has been true my entire career.

YOUR VALUE LADDER MISSION STATEMENT (VLMS) Whenever I start a new company or start working with someone on their business, the first thing I always do is map out the customer’s value ladder. It helps to give you a vision of how you plan on serving your dream customers and where you want to take them. It helps you figure out the real purpose for you

Whenever I am going to create a new funnel, I first figure out what type of funnel I’m going to create (and I’ll show you the 10 most common funnels in Section Two). Then I try to find as many examples of these types of funnels in my market and in other markets so I can see the framework. Finally, I create my

We provide insane amounts of value at each step of our value ladder, so our clients naturally want to ascend, get more value, and pay us more money. It’s how we’re wired as humans: to seek more value from the places that we’ve already received it from.

Now it’s our job to create bait that will bring those dream customers into your world. The way we do that is through a framework that we call Hook, Story, Offer. Every step of your funnel will have a hook, a story, and an offer. The ads you place online, the emails you send, the landing pages you create, as well as any upsells, webinars, or phone c