Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

It’s four pages deep. But the number is irrelevant. It could be 2 or 10 (or 50, in theory, although I’ve never personally built out a PS that large).

Traffic enters at the one end. Blazing hot prospects take a desired action at the other end and ascend to the next tier of your SOI.

The CTA (call-to-action) should ideally be the mechanism to get them ... See more

Here’s a general recipe that works well for PLC #1: Show the opportunity. Show/tell your prospect how their life is going to change with your product. Position your authority. Show/tell why they should listen to you. Teach. It’s important not to just go on and on about the opportunity; you have to deliver value. Raise objections and either answer t

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