Don’t Blame Media’s Business Model

There are extremely compelling reasons to consider diversified revenue streams. Expanding revenue beyond ads allows for the simple fact that people’s preferences change. Digital marketing experts estimate that Americans are exposed to around 4,000 to 10,000 ads daily. There is a point where you can no longer stuff more ads down a consumer’s throat;... See more

The problem ‘akshually’ is that contemporary programmatic advertising is too efficient, and the ads sales people at The New York Times selling outrageously priced ads on a fixed, rate-card basis were selling media not really worth the cost (when measured at the level of precision the internet makes possible). Decades worth of such advertising mispr... See more

Independent internet-native creators leverage the internet’s frictionless content creation and distribution, but they’re still trapped by traditional business models like subscriptions and advertising.

A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not ... See more