Usability assumptions: Is it usable? Can customers find what they need? Will they understand how to use it or what they need to do? Are they able to do what we need them to do? Is it accessible? Ethical assumptions: Is there any potential harm in building this idea? This is an area that is grossly underdeveloped for many product trios. As an indust

Every page could have logical next steps. The first task is to figure out what they are and prioritize them so you can direct people to the steps that may actually make you money.

menus of content, galleries, search results, and articles, may have many possible next steps.