Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)

Nothing important should ever be more than two clicks away

Humans are bad at coming up with search queries. Humans are good at incrementally narrowing down options with a series of filters, and pointing where they want to go next. This seems obvious, but we keep building interfaces for finding information that look more like Google Search and less like a map.

All information tools have to give users some wa... See more

Two of the most important characteristics of good design are discoverability and understanding.