When Marc Lore started Jet.com, it was with the audacious goal to destroy Amazon. To generate his initial buzz, he came up with a novel promotional idea: give away part of the company. He promised that whoever could get the most people to sign up for the waitlist would receive 100K shares in Jet. The competition was a wild success with over 250K pe... See more
Further, the internet made the marginal cost of distribution go to zero, implying that adding one additional customer is as simple as adding one more row in a database. It’s virtually free. This means the best companies win by providing the best experience, which earns them the most consumers/users, which attracts the most suppliers, which enhances... See more