Do Things that Don't Scale
paulgraham.com
Saved by Ajinkya Wadhwa
Do Things that Don't Scale
How to kickstart and scale a consumer business—Step 4: Find your early adopters by doing things that don’t scale
Lenny Rachitskylennysnewsletter.com
It takes enormous discipline to NOT try to scale something that's working.
But some things just don't scale -- and trying to do so can destroy the golden goose in the process.
Many entrepreneurially minded people can't help themselves from trying.
Ben Casnochax.comYour idea can be scaled down to the basics—do it now, do it on the cheap, and do it quickly—and then iterated upon. Start without automation or infrastructure or overhead. Start by helping one customer. Then another. This puts your focus on helping people immediately with what you’ve got available to you right now. Work on things like sales funnels
... See morePaul Jarvis • Company Of One: Why Staying Small Is the Next Big Thing for Business
A successful startup solves this conundrum by focusing its development on building the product incrementally and iteratively and targets its early selling efforts on a very small group of early customers who have bought into the startup's vision. This small group of visionary customers will give the company the feedback necessary to add features in
... See more