Distribution Is King
It used to be that media organizations had a big advantage by virtue of owning printing presses and delivery trucks, or broadcast licenses; celebrities and politicians would have their proclamations carried across those same mediums by virtue of their popularity or power. The same advantages applied to other areas of the economy like retail and con... See more
stratechery.com • The Current Thing – Stratechery by Ben Thompson
Some rare companies innovate on all three sides of the creator triad, crossing creation tools, distribution and monetization: Roblox, for example, provides accessible tools in Roblox Studio; allows developers to have their experiences discovered by the community; and shares earnings with developers via the virtual currency Robux, which underpins a ... See more
Rex Woodbury • The Creator Manifesto 🎨
“Content is king” became a cliche because it was the hallmark of the media business. Without great content, not much else matters. But the platform and scale era scrambled that. Distribution became the gamechanger. Publications had BuzzFeed envy. By the same token, media’s indirect business models -- content in some publishing organizations can be ... See more
Brian Morrissey • Audience-first publishing
The democratization of distribution has fattened all the tails. Products have gotten cheaper to make and markets have gotten easier to reach, but are there enough markets to support this shift?