Distribution Determined Design
Sometimes the product innovation is the distribution
interconnected.org
1. Product – WHAT you sell. What problem does it solve? How unique is that? And, how well does it solve it?
2. Market – WHO you're selling to. Do they have that problem? How painful is it for them?
3. Model – HOW you charge (monthly, one-time, per unit, etc), and how MUCH you charge.
4. Channel – WHERE you're marketing and selling it.
5. Brand – The p... See more
2. Market – WHO you're selling to. Do they have that problem? How painful is it for them?
3. Model – HOW you charge (monthly, one-time, per unit, etc), and how MUCH you charge.
4. Channel – WHERE you're marketing and selling it.
5. Brand – The p... See more
The Growth Newsletter #146
4. DistributionHow are you going to distribute the product? How are you going to acquire customers? Is this an SEO, SEM, viral, radio ads, direct mail, PR, other based business?Some may ask about per customer acquisition costs and ARPUWhat advantage if any do you have for distribution?How has distribution worked so far? What has worked/not worked?W... See more
Elad Gil • Questions VCs Will Ask You
Distribution innovation is about taking advantage of market arbitrages—places where you can profitability acquire customers—and building network effects as quickly as possible.