To give you a sense of what’s possible, I want to get back to the idea of NFTs as tokens on the internet for representing social achievements and social contracts. NFTs are a more important achievement than you might think, because we’ve managed to package this atomic unit of culture and community - fitting in, and standing out - and capture it, al... See more

Earning brand tokens through participation and co-creation >TRANSACTIONAL REWARDS: earn tokens by purchasing a brand’s product or servicePROOF OF ATTENDANCE (POAP): verify and reward attendance at a particular IRL or URL eventENGAGEMENT: recognise and reward active community engagementCONTENT CREATION/SHARING: involve brand fans and creators in ... See more